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Do you remember the 1994 advert of the wee lad sitting on the toilet, swinging his legs and calling “MuuUUUuum” when he realises the puppy has stolen all of the toilet paper?
We have had various real-life re-runs of this advert over the years. Every now and then I’ll hear a pitiful “Muuuum” from inside a bathroom and have to go and leave a new roll outside the door for whichever child happens to be in there. Has to be said though, it is mainly a boy thing I think. Jessica is far too forward-thinking to leave herself in short supply.
Well folks, today I am here to tell you the 2010, modern, geeky, technical version of the shout for “Mum.”

(David has been using an old sim card of Iain’s, from May 2006.)